Your company is cool and hip; well, it's at least as cool and hip as a computer company can be, and you have done a good job of marketing this point. From your commercials that contrast your operating system as a trendy young man versus Windows being portrayed as a stuffy old man to Lieutenant Dan's revelation at the end of Forrest Gump that he had purchased stock in Apple and he has become rich, you do a good job marketing.
In that vein, what I'd like to talk to you today about is the ipod. I have one, and I enjoy it. I too was lured in by the heavy advertising that led me to believe that I needed one. This, again, was good marketing; who would have thought that dancing silhouettes could be so persuasive?
However, the ipod has a dirty little secret, which is, namely, that its battery gradually dies. The normal lifespan of an ipod battery is just about two years. When it dies, it either leaves the purchaser to just lose all the music on his portable hard drive, or he can order a replacement for a generous fee.
With the normal lifespan being two years, and the most heavily marketed period being just about two years ago, I fear that there may be an ipod holocaust soon. Here are the seven steps that I imagine this will take.
1) People will realize that they are going to have to sink more money into the device than their original couple hundred dollar investment, and they are going to be ticked off. They are going to be angry in a way that they are going to want to break things: Apple things.
2) Apple will say, "I'm sorry folks, you should have realized that the battery died. Don't you know that even a two to three hundred dollar device won't work forever, or in this case, no longer than two or three years?"
3) People will respond, "Hmm, though I appreciate their flashy ad campaigns, perhaps Apple, the apparent consumer voice of the anti-establishment by being the anti-Microsoft, isn't so great after all."
4) People will stop buying Apple goods, and your company stock will slowly fall.
5) People, desperate for a change, will flock to Zune, Microsoft's answer to the ipod, despite its unfortunately lame name.
6) Microsoft's stock will rise.
7) Steve Jobs will roll over in his grave.
Apple, I enjoy my ipod, and I think your products work reasonably well, but I think that it's just downright dastardly to pull this over on your customers.
I am ashamed of you.
1 hour ago